History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of Meyer & Stüdeli, Roamer watches

Roamer

Roamer was one of Switzerland's most important watch manufacturers in the 1930s-1950s. It simplified the work of watchmakers with its keyless water-resistant watches. The 1970s and the quartz crisis hit it hard, but the brand was revived and still exists today.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Levaillant & Cie, Fabrique Novelti

Novelti

This small factory in La Chaux-de-Fonds lived for just over a century, between 1874 and 1974.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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