History of the brands

The true story of Precimax watches

Precimax

This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.

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History of the brands

The true story of the Gunzinger brothers and Technos watches

Technos

In the Swiss watchmaking arc that stretches from Basel to Geneva, virtually every village has its own family of watchmakers and entrepreneurs. In Welschenrohr (Rosières in French), it's the Gunzingers who are behind Technos watches.

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History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true history of Preciosa watches

Preciosa

Precisosa watches were one of the many companies in Biel specializing in ladies' watches at the beginning of the 20th century. The company was later absorbed by SILVANA.

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