The true story of Swiss watchmaking

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History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The True Story of Irénée Aubry and 8-Day Watches

Irénée Aubry

The watch with an 8-day power reserve enjoyed considerable success in the late 19th and early 20th centuries. Although it was marketed by many manufacturers, it was Irénée Aubry who invented the famous version with a visible balance wheel.

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