The true story of Swiss watchmaking

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History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Juvenia watches

Juvenia

Throughout its history, this beautiful manufacturer in La Chaux-de-Fonds has created remarkable models with astonishing creativity. Long managed by the Didisheim family, it is now part of a Chinese group based in Hong Kong.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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