The true story of Swiss watchmaking

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History of the brands

The true story of Precimax watches

Precimax

This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.

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History of the brands

The true history of Orfina watches

Orfina

Now defunct, this Grenchen manufacturer was very interested in chronographs, and was even the first to collaborate with Porsche Design on the development of their first range of watches.

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History of the brands

The true story of Libana watches

Libana

Libana was established in Biel by Sigmund Liebmann, a prolific entrepreneur whose companies are now all defunct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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