History of the brands

The true story of Precimax watches
History of the brands

The true story of Precimax watches

Precimax
This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.
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The true story of Postala watches
History of the brands

The true story of Postala watches

Postala
No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.
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The true story of Société Horlogère Reconvilier
History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier
Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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