The true story of Swiss watchmaking

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History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The True Story of Marvin Watches

Marvin

This beautiful Swiss manufacturer, which was particularly creative from the 1930s to the 1950s, experienced difficult times at the end of the 20th century. It still exists today.

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History of the brands

The true story of Onsa watches

Onsa

This Longeau-based manufacturer is renowned for the quality of its diving watches. It was acquired by Fortis in 1972.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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