History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The True Story of Marvin Watches

Marvin

This beautiful Swiss manufacturer, which was particularly creative from the 1930s to the 1950s, experienced difficult times at the end of the 20th century. It still exists today.

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History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Dolmy watches

Dolmy

Known as a specialist in sports counters, Dolmy has been associated with the White Star brand since the 1950s.

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History of the brands

The true story of Perret & Berthoud, manufacture des montres Universal. Part one: history

Universal Genève

For many watch collectors, Universal is one of the finest Swiss brands. Mythical models such as the Tri-Compax chronograph and the Polerouter automatic watch have done much to enhance the reputation of Swiss watchmaking around the world.

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History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève

The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available.

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History of the brands

The true story of Universal Genève, 3rd and final part: Polerouter, the watch...

Universal Genève

Universal's Polerouter is undoubtedly the Geneva-based brand's best-known model, and the one that has been produced in the greatest number of versions.

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