History of the brands

The true story of Société Horlogère Reconvilier
History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier
Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.
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The true story of Repco watches
History of the brands

The true story of Repco watches

Repco
Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Mido
History of the brands

The true story of Mido

Mido
Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?
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