History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of Mido

Mido

Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?

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