The true story of Swiss watchmaking

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History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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