The true story of Swiss watchmaking

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History of the brands

The true story of Owix watches

Owix

This small Grenchen manufacturer had a rather short existence: the factory, founded in 1929, was absorbed by Wega in 1974.

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History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

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History of the brands

The true story of Eigeldinger watches

Eigeldinger

André Eigeldinger created one of the first factories in La Chaux-de-Fonds to focus exclusively on wristwatches. But lacking a strong brand, the company disappeared in 1963.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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