History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Mondia watches

Mondia

This generalist manufacturer from La Chaux-de-Fonds merged with Zenith and Movado in 1969, before disappearing as a victim of the "quartz crisis". The brand was relaunched in Italy.

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History of the brands

The true story of Vigilant Watch Manufactory

Vigilant

Achille Hirsch and his numerous descendants created multiple businesses in La Chaux-de-Fonds. The Vigilant Watch Manufactory was intended to produce economy watches and was one of the first Swiss factories to make wristwatches in 1900. It ceased to exist in the 1930s.

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History of the brands

The true story of Recta watches

Recta

A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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