The true story of Swiss watchmaking

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of Nathan Weil, Casy watches

Nathan Weil

Forgotten today, the factory founded by Nathan Weil was nonetheless particularly innovative: we owe it one of the first wrist chronographs, the first luminescent dials, a modular repeater and even a talking clock!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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