History of the brands

The true story of Zila watches

Zila

This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.

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History of the brands

The true story of Levaillant & Cie, Fabrique Novelti

Novelti

This small factory in La Chaux-de-Fonds lived for just over a century, between 1874 and 1974.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Perret & Berthoud, manufacture des montres Universal. Part one: history

Universal Genève

For many watch collectors, Universal is one of the finest Swiss brands. Mythical models such as the Tri-Compax chronograph and the Polerouter automatic watch have done much to enhance the reputation of Swiss watchmaking around the world.

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History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève

The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available.

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History of the brands

The true story of Universal Genève, 3rd and final part: Polerouter, the watch...

Universal Genève

Universal's Polerouter is undoubtedly the Geneva-based brand's best-known model, and the one that has been produced in the greatest number of versions.

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