The true story of Swiss watchmaking

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History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Recta watches

Recta

A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.

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History of the brands

The true story of Palmyra watches

Palmyra

The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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