The true story of Swiss watchmaking

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History of the brands

The true story of Palmyra watches

Palmyra

The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.

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History of the brands

The true story of Prexa watches

Prexa

A small manufacturer based in Le Locle, Prexa was acquired by Invicta in 1960.

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History of the brands

The true story of White Star watches

White Star

One might think of White Star as a forgotten "little brand", a collateral victim of the quartz crisis of the 1970s. A closer look reveals an innovative company, responsible for a number of landmark models.

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