History of the brands

The True Story of Perfecta
History of the brands

The True Story of Perfecta

Perfecta
The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.
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The true story of Sultana watches
History of the brands

The true story of Sultana watches

Sultana
For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.
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The true story of Mido
History of the brands

The true story of Mido

Mido
Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?
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