History of the brands

The true story of Precimax watches

Precimax

This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.

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History of the brands

The true story of the Gunzinger brothers and Technos watches

Technos

In the Swiss watchmaking arc that stretches from Basel to Geneva, virtually every village has its own family of watchmakers and entrepreneurs. In Welschenrohr (Rosières in French), it's the Gunzingers who are behind Technos watches.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of Prexa watches

Prexa

A small manufacturer based in Le Locle, Prexa was acquired by Invicta in 1960.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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