History of the brands

History of the brands

The true story of Precimax watches

Precimax
This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.
History of the brands

The true story of Teriam watches

Teriam
Teriam is a unique company in the history of Swiss watch manufacturers. It produced millions of watches, but relatively few under its own name, as it mainly supplied other companies with watches and movements, including Ébauches SA. It disappeared with the quartz crisis.
History of the brands

The True Story of Exactus Watches

Exactus
After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."
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