The true story of Swiss watchmaking

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History of the brands

The true story of Arly watches

Arly

A small company based in Tramelan, Arly is a typical example of the negative effects of the period of watchmaking concentration and the quartz crisis.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true history of Preciosa watches

Preciosa

Precisosa watches were one of the many companies in Biel specializing in ladies' watches at the beginning of the 20th century. The company was later absorbed by SILVANA.

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