The true story of Swiss watchmaking

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History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true history of Preciosa watches

Preciosa

Precisosa watches were one of the many companies in Biel specializing in ladies' watches at the beginning of the 20th century. The company was later absorbed by SILVANA.

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