The true story of Swiss watchmaking

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History of the brands

The true story of Record watches

Record

Founded to produce the curious Sector watch, Record Watch in Tramelan soon became a manufacturer of remarkable timepieces. The company was acquired by Longines in 1962.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Wyler watches

Wyler

Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.

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