History of the brands

History of the brands

The true story of Zila watches

Zila
This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Helvétia watches

Helvétia
Founded by Omega's directors in 1895, La Générale, Helvétia watches, has had an eventful history. Around 1908, it was one of the first Swiss companies to produce wristwatches for men, and subsequently played an active role in the technical evolution of the Swiss watch, whether in the field of water-resistant watches, automatic watches, shock protection or...
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