History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

View

History of the brands

The true story of Sicura watches

Sicura

First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.

View

History of the brands

The true story of Zila watches

Zila

This small generalist manufacturer based in La Heutte, near Biel, produced a few remarkable models, particularly 8-day calendar watches, but disappeared at the beginning of the 21st century.

View

History of the brands

The true story of the Gunzinger brothers and Technos watches

Technos

In the Swiss watchmaking arc that stretches from Basel to Geneva, virtually every village has its own family of watchmakers and entrepreneurs. In Welschenrohr (Rosières in French), it's the Gunzingers who are behind Technos watches.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View