The true story of Swiss watchmaking

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History of the brands

The true story of Urania watches

Urania

This former factory in Biel was regularly awarded prizes at national and international exhibitions, but it disappeared during the crisis of the 1930s.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Ernest Borel & Cie

Ernest Borel

A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.

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