The true story of Swiss watchmaking

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History of the brands

The true story of Vigilant Watch Manufactory

Vigilant

Achille Hirsch and his numerous descendants created multiple businesses in La Chaux-de-Fonds. The Vigilant Watch Manufactory was intended to produce economy watches and was one of the first Swiss factories to make wristwatches in 1900. It ceased to exist in the 1930s.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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