History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of Britix

Britix

As its name suggests, Britix has English origins, and the company made a name for itself from the 1940s onwards, particularly with its chronographs.

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History of the brands

The true story of Perret & Berthoud, manufacture des montres Universal. Part one: history

Universal Genève

For many watch collectors, Universal is one of the finest Swiss brands. Mythical models such as the Tri-Compax chronograph and the Polerouter automatic watch have done much to enhance the reputation of Swiss watchmaking around the world.

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History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève

The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available.

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History of the brands

The true story of Universal Genève, 3rd and final part: Polerouter, the watch...

Universal Genève

Universal's Polerouter is undoubtedly the Geneva-based brand's best-known model, and the one that has been produced in the greatest number of versions.

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