The true story of Swiss watchmaking

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History of the brands

The true story of Sportex Watches

Sportex

This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!

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History of the brands

The true story of Ulysse Nardin

Ulysse Nardin

“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877

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History of the brands

The true story of Mido

Mido

Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?

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