The True Story of Armand Nicolet and Telda Watches - Time To Tell

The true story of Swiss watchmaking

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25 06, 2026
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Telda is closely tied to the history of watchmaking in Tramelan, Switzerland, where the destinies of the Nicolet, Gagnebin, and Monnier families—as well as the brands Niga, Postala, Nitella, and others—intersect.

After several changes in ownership, the Telda brand is no longer in use, but the brand of its creator, Armand Nicolet, still exists.

Its history can be found here.

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