The True Story of Continental and Amida - Time To Tell

The true story of Swiss watchmaking

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19 03, 2026
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Continental was founded in 1953 to manufacture affordable Roskopf watches. After several changes in ownership, the company is still in business today in Möhlin, near Basel.

You can read its history here.

Amida was also one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but a model from the brand was recently reintroduced.

Its history can be found here.

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