History of the brands

History of the brands

The true story of Urania watches

Urania
This former factory in Biel was regularly awarded prizes at national and international exhibitions, but it disappeared during the crisis of the 1930s.
History of the brands

The true story of Gigandet watches

Gigandet
Charles Gigandet is a general manufacturer based in Tramelan who produced numerous chronographs in the 1970s, as well as watches that competed with Swatch. He is also known for supplying chronographs to the American manufacturer Wakmann.
History of the brands

The true story of Teriam watches

Teriam
Teriam is a unique company in the history of Swiss watch manufacturers. It produced millions of watches, but relatively few under its own name, as it mainly supplied other companies with watches and movements, including Ébauches SA. It disappeared with the quartz crisis.
History of the brands

The true story of Ilona watches

Ilona
Founded during the Roskopf watch boom in the 1950s, this manufacturer based in Granges was unable to withstand the collapse in prices during the "quartz crisis."
History of the brands

The true story of Sarcar watches

Sarcar
Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.
History of the brands

The true story of Cattin & Cie, Mortima watches

Mortima
For once, here is the story of a manufacturer that is not Swiss, but French. And not just any manufacturer: in the 1970s, it produced up to 2 million watches per year and designed watches with unique designs that delight collectors today.
History of the brands

The True Story of Exactus Watches

Exactus
After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."
History of the brands

The true story of Felca and Titoni

Titoni
Titoni is one of the few Swiss watch manufacturers still owned by the family of its founder. Its long history has been marked by numerous remarkable models.
History of the brands

The true story of Sicura watches

Sicura
First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.
History of the brands

The true story of Orion watches

Orion
First producing inexpensive watches, then beautiful precision watches, the Orion factory suffered during the crisis of the 1930s and disappeared in the early 1940s. The brand was then taken over by the Welta company.
History of the brands

The true story of the Manufacture Havila

Havila
This Tramelan-based manufacturer produced remarkable calibers for pocket watches in the early 20th century, but unfortunately disappeared during the crisis of the late 1920s.
History of the brands

The True Story of Perfecta

Perfecta
The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.
History of the brands

The true story of the Hélios watch factory

Helios
The Hélios watch factory, not to be confused with the bar turning factory of the same name, claims the same origins as the Perfecta factory. It ceased all watchmaking activity at the end of the 20th century.
History of the brands

The true story of Juvenia watches

Juvenia
Throughout its history, this beautiful manufacturer in La Chaux-de-Fonds has created remarkable models with astonishing creativity. Long managed by the Didisheim family, it is now part of a Chinese group based in Hong Kong.
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