History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Wilka watches

Wilka

This discreet Geneva manufacturer specialized in wristwatches from an early stage. Like many others, it stopped producing its own movements in the 1930s, and disappeared with the "quartz crisis".

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

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