History of the brands

The true story of Vigilant Watch Manufactory

Vigilant

Achille Hirsch and his numerous descendants created multiple businesses in La Chaux-de-Fonds. The Vigilant Watch Manufactory was intended to produce economy watches and was one of the first Swiss factories to make wristwatches in 1900. It ceased to exist in the 1930s.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

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History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

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