History of the brands

The True Story of Niga Watches

Niga

Originally an independent brand, Niga became affiliated with Postala in the 1930s. However, like Postala, Niga ceased to exist in the late 1950s.

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History of the brands

The true story of Agon watches and the golden age of Roskopf watches

Agon

Agon was once one of the largest manufacturers of Swiss watches. But these were Roskopf-type watches, popular but not highly esteemed by the makers of the "beautiful Swiss anchor watch". Like all manufacturers of this type of watch, Agon did not survive the "quartz crisis".

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History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Sultana watches

Sultana

For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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