The true story of Swiss watchmaking

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History of the brands

The true story of Arbu watches

Arbu

Founded in 1937 and specializing in chronographs, the Arbu factory had a brief existence: it was bought out in 1957 by the Rumanel company, which never exploited the brand.

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History of the brands

The true story of Alpina watches

Alpina

Alpina occupies a special place in the history of Swiss watchmaking, as it was originally a grouping of retail watchmakers, first in Switzerland, then in several countries. This particular structure did not prevent Alpina from producing its own watches, before being transformed into a traditional company, the form it still has today.

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History of the brands

The true story of HOGA watches

Hoga

HOGA is one of the brands associated with the village of Tramelan in the Bernese Jura. It is best known for its jumping-hour watches from the 1950s and 60s.

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