The true story of Swiss watchmaking

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History of the brands

The True Story of Amida Watches

Amida

Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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