History of the brands

The True Story of Amida Watches

Amida

Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.

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History of the brands

The true story of Mical watches

Mical

After an eventful history, this Biel-based manufacturer was integrated into the Festina Group.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of Solvil and Titus

Solvil et Titus

Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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