History of the brands

The True Story of Amida Watches

Amida

Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.

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History of the brands

The true story of the Couleru-Meuri watchmaking company

Octo

Couleru-Meuri was one of many factories in La Chaux-de-Fonds that specialized in 8-day watches at the beginning of the 20th century. Several of them used the Octo brand name.

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History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Tramelan Watch

Tramelan Watch

The Manufacture d'Horlogerie Tramelan Watch Co. was founded in Tramelan in 1907. It is the originator of the DAMAS brand.

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