The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The true story of Arbu watches

Arbu

Founded in 1937 and specializing in chronographs, the Arbu factory had a brief existence: it was bought out in 1957 by the Rumanel company, which never exploited the brand.

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History of the brands

The true story of Dolmy watches

Dolmy

Known as a specialist in sports counters, Dolmy has been associated with the White Star brand since the 1950s.

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