History of the brands

The True Story of Mildia Watches
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History of the brands

The True Story of Mildia Watches

Mildia
This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.
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The true story of Sarcar watches
History of the brands

The true story of Sarcar watches

Sarcar
Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.
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The true story of Invar watches
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
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The true history of Breitling watches. Part One: from the origins to 1950
History of the brands

The true history of Breitling watches. Part One: from the origins to 1950

Breitling
Breitling is a major company in the history of the Swiss chronograph. It was behind such legendary models as the Chronomat and Navitimer, which are still in production today, and of which there have been many versions. The company's history is difficult to reconstruct, not because period sources are lacking, but because it has been repeatedly rewritten...
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The true story of Ardath watches
History of the brands

The true story of Ardath watches

Ardath
Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.
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