History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Cattin & Cie, Mortima watches

Mortima

For once, here is the story of a manufacturer that is not Swiss, but French. And not just any manufacturer: in the 1970s, it produced up to 2 million watches per year and designed watches with unique designs that delight collectors today.

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History of the brands

The true story of Aubry Frères, Ciny watches

Ciny

A medium-sized watch manufacturer, Aubry Frères played an important role in the 1970s, crossing paths with companies such as West End, Dogma, Ernest Borel and Doxa.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Ardath watches

Ardath

Compared to other century-old companies, Ardath's lifespan was relatively short at 60 years, but from the late 1950s onwards it created some really interesting models, such as diving watches and dual time zone watches.

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