The true story of Swiss watchmaking

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History of the brands

The true story of Auréole watches

Aureole

This La Chaux-de-Fonds factory has had an eventful history, and was one of the many victims of the "quartz crisis" a century after its creation.

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History of the brands

The true story of the Compagnie des Montres Astin

Astin

During its short existence, this La Chaux-de-Fonds manufacturer was known for the quality of its chronographs.

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History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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