History of the brands

The true story of Juvenia watches

Juvenia

Throughout its history, this beautiful manufacturer in La Chaux-de-Fonds has created remarkable models with astonishing creativity. Long managed by the Didisheim family, it is now part of a Chinese group based in Hong Kong.

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History of the brands

The true story of Ed. Kummer and Atlantic watches

Atlantic

Ed. Kummer was a major manufacturer of Roskopf watches and was one of the few factories to be taken over by ASUAG during the creation of the Swiss watch trusts. With the quartz crisis, the company became independent again and took the name Atlantic.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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