History of the brands

The true story of Invar watches
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
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The true story of Auréole watches
History of the brands

The true story of Auréole watches

Aureole
This La Chaux-de-Fonds factory has had an eventful history, and was one of the many victims of the "quartz crisis" a century after its creation.
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The true story of Ed. Kummer and Atlantic watches
History of the brands

The true story of Ed. Kummer and Atlantic watches

Atlantic
Ed. Kummer was a major manufacturer of Roskopf watches and was one of the few factories to be taken over by ASUAG during the creation of the Swiss watch trusts. With the quartz crisis, the company became independent again and took the name Atlantic.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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