History of the brands

The true story of Degoumois et Cie, makers of Avia watches
History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia
This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.
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The true story of Grana and Certina watches
History of the brands

The true story of Grana and Certina watches

Certina
The Kurth brothers from Grenchen initially marketed their watches under the Grana brand, but it was the Certina brand that finally took hold, thanks to successful models such as the Labora and Certina DS.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Fortis watches
History of the brands

The true story of Fortis watches

Fortis
A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.
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