History of the brands

The true story of Henry Moser & Cie watches

Henry Moser

A legendary figure in 19th-century Swiss watchmaking, Henry Moser established a watch factory bearing his name in Le Locle. Several generations of his family took over the business in the 20th century, ensuring its continuity, and it was relaunched in the 21st century.

View

History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia

This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.

View

History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

View

History of the brands

The true story of Wyler watches

Wyler

Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.

View