History of the brands

History of the brands

The true story of Recta watches

Recta
A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.
This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Suter and Hafis watches

Suter
The Suter family from Büren sur Aar is called Fritz from father to son. This doesn't make the historian's job any easier, as he has to be careful not to attribute to the father what belongs to the son. And vice versa.
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