The true story of Swiss watchmaking

This website is made by humans for humans. Any use of text and/or images by a bot or AI for data collection or machine learning purposes is strictly prohibited and will be considered a violation of copyright.

History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

View

History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

View

History of the brands

The true story of Unitas

Unitas

Best known as a maker of ébauches, Unitas was also a watch brand managed by Auguste Reymond SA.

View

History of the brands

The true story of Berna watches

Berna

Known for its famous regatta counter, Berna was one of the many manufacturers of counters and chronographs in St Imier.

View

Showing 1-4 of 4 item(s)

Product added to wishlist

Nous utilisons des cookies afin de fournir une expérience utilisateur conviviale. En naviguant sur ce site, vous acceptez la politique d'utilisation des cookies.