History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true history of Breitling watches. Part One: from the origins to 1950

Breitling

Breitling is a major company in the history of the Swiss chronograph. It was behind such legendary models as the Chronomat and Navitimer, which are still in production today, and of which there have been many versions. The company's history is difficult to reconstruct, not because period sources are lacking, but because it has been repeatedly rewritten...

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